DIRECTV 2011 Annual Report Download - page 149

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27FEB201222584136
Comparative Performance
The following graph compares our five-year cumulative return to stockholders against: (a) the Standard and Poor’s 500 Composite Stock Price Index, or the S&P 500 Index and
(b) an industry peer group.
The comparison assumes $100 investment in us, the S&P 500 Index and the industry peer group on December 31, 2006, and reflects dividend reinvestment and annual
weighting of the industry peer indices by individual company market capitalization. Although the companies in the industry peer indices were selected because of similar industry
characteristics, they are not entirely representative of our business.
We are providing an industry peer group comprised of the companies based on those that we have identified for evaluation of executive compensation by our Compensation
Committee: British Sky Broadcasting, Cablevision Systems Corporation, CBS Corporation, CenturyLink, Comcast Corporation, Discovery Communications, Inc., DISH Network
Corp., Gannett Company, Liberty Global, Inc, News Corporation, Sprint Nextel Corp., Time Warner Cable, Inc., Time Warner, Inc., Viacom Inc., and Walt Disney Co.
The following table sets forth our five-year cumulative return along with the S&P 500 Index and the industry peer group.
Comparison of Cumulative Five Year Total Return
$0
$50
$100
$150
$200
2006 2007 2008 2009 2010 2011
DIRECTV S&P 500 Ind ex Peer Group
Company Name / Index 12/31/06 12/31/07 12/31/08 12/31/09 12/31/10 12/31/11
DIRECTV .......................... 100 92.7 91.9 133.7 160.1 171.5
S&P 500 Index ....................... 100 105.5 66.5 84.1 96.7 98.8
Peer Group ......................... 100 87.7 50.1 70.1 88.1 94.3