Cisco 2007 Annual Report Download - page 7

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When personal attention makes you feel like a valued customer
instead of a faceless consumer—and network intelligence
enriches the experience—you know you’re in the store of the
future. The networked store remembers who you are, what
you usually buy, and how you like to buy it. It guides you to
merchandise or summons a sales associate. With radio frequency
IDs and mobile Web pads, it shortens checkout times and
keeps you from feeling stranded in the aisle or the tting room.
Video displays react to your presence and countertops turn
into interactive touch screens. And information analysis gives
store managers keen insights into day-to-day business, so they
can plan for stafng needs and streamline the supply chain. By
catering to the shopper as an individual, the network is putting
a smile on the face of retail.
U.S. Personal Consumption
Expenditures: Women’s and
Children’s Clothing and Accessories
(in $ billions)
Enter an intelligent tting room
equipped with Cisco Unied
Communications technology
and you can scan the price tag
to nd out which style is in stock.
Wireless technology helps
shoppers nd what they’re looking
for and lets them scan items as
they go. No waiting in line at the
checkout counter.
Source: Bureau of Economic Analysis U S Dept of Commerce
“Our store is your store.”
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