Cisco 2003 Annual Report Download - page 15

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2003 ANNUAL REPORT 13
A CYCLIST TREKS ACROSS THE MOORS
OF IRELAND ONLY A FEW WEEKS
AFTER VISITING REI.COM TO CHOOSE
THE RIGHT BICYCLE, BOOK HIS TRIP,
AND FIND EVERYTHING ELSE HE’D
NEED FOR HIS JOURNEY.
now.
REI makes sure that planning an outdoor
adventure couldn’t be easier. At its 69
retail stores, interactive kiosks provide
real-time access to information on more
than 45,000 items. While online, shoppers
can instantly browse product information
to make sure they can get just the right
equipment. Customers can also access the
company’s adventure travel division, REI
Adventures, to research and purchase trips
that will transport them almost anywhere
in the world. Cisco networking technology
enables this linkage, offering customers a
wealth of dynamic information—to help
them prepare for their next big journey.