Capital One 1996 Annual Report Download - page 11

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Please find page 11 of the 1996 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Technology:
Our Central Nervous System
9
With one of the world’s largest data warehouses, Capital One is at the forefront in harnessing information
technology. Modular, scalable and flexible, our information technology systems are the central nervous
system of our strategy. Revolutionary breakthroughs in the cost of storing and processing large quantities
of information have contributed to the success of this strategy. We leverage the power of information in the
management of every aspect of our business, from strategy and marketing to operations management and
human resources. Information technology allows extensive testing and the rapid rollout of innovation after
innovation. And it has added significant efficiency to call center functions by equipping associates with
power tools for account management, cross-selling, collections and fraud detection. Our ability to successfully
leverage information technology to support business strategy earned Capital One an honor given to only one
U.S. corporation each year, the Gartner Group’s coveted 1996 Excellence in Technology Award.