BMW 2003 Annual Report Download - page 183
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45
It was inside the Company that the innovative
Active Steering system had to overcome the biggest
hurdles. The BMW development team regularly
builds so-called function vehicles that contain all
the latest developments and, in particular, state-of-
the-art technologies. The control software of the
electronic systems of these prototypes is constantly
updated, at the latest every three months. The cars
are subjected to the most varied of driving regimes
to let the engineers see whether they are on the
right track. And also to let the market researchers
see whether their forecasts are based on the right
assumptions.
Experts from outside the Company are also in-
volved. Not only the application program, but also
the language in which the electronic components of
the Active Steering system communicate with one
another was subjected to exacting scientific analysis.
There must be no misunderstanding because a car
is not a PC and a steering assembly is not a computer
game. That is why TÜV, Germany’s renowned inde-
pendent technical inspection company, was brought
in to monitor the development process of the system’s
software.
The Active Steering system was subjected to a
plethora of tests. It was examined, measured and
analysed countless times. Every Friday evening, the
development team sat down with the manager re-
sponsible for the development of the new BMW 5
Series for a critical appraisal. Soon the decision was
made: Active Steering was to be included in the
options list.
The new BMW 5 Series is creating a furore with
its Active Steering system, which has meanwhile
received several awards, including Germany’s
Industrial Innovation Award. This much-acclaimed
innovation has aroused great interest among cus-
tomers, 40% of whom now order their BMW 5 Series
with Active Steering. The new system has also in-
creased the value of the brand. And that is what the
BMW Group understands by an innovation.