BMW 2003 Annual Report Download - page 140
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Please find page 140 of the 2003 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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10
Detecting potentials. Shaping growth.
With the MINI brand, the BMW Group successfully established the premium concept in the small
car segment – even in the United States where, until then, small cars did not have a big following.
Opening up new segments