BMW 2003 Annual Report Download - page 158
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Opening up segments
Cesar Sanchez, New York. Driving in Manhattan is pure luxury, according to Cesar
Sanchez, for parking lots are rare and road traffic is nearly always dense.There is,
in fact, only one good reason for driving a car: the fun of driving. And that is why
Cesar drives “Miles”, his
MINI
. As project manager of a design agency, he obviously
sets great store by the right look. However, Cesar enthuses most about the sheer
driving pleasure that his MINI gives him – and the dependability with which “Miles”
takes him through the streets of New York.