BMW 2003 Annual Report Download - page 179

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41
New ideas develop in team-
work – Colleagues meet regu-
larly to exchange information
and ideas.
BMW cars set standards in driving dynamics. The
agility and cornering ability behind the slogan “Sheer
driving pleasure” are among the most convincing
sales arguments for a BMW. Therefore, each innova-
tion that enhances these core characteristics keeps
the brand on track for success.
Active Steering is one such innovation. For the
first time, steering transmission adapts to the current
speed. At high velocity, the steering will react more
indirectly, ensuring a high level of directional stability.
At lower speeds, it reduces steering effort, for example
when parking or in slow city traffic. And on winding
country lanes, drivers benefit from unique agility.