BMW 2003 Annual Report Download - page 16

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life-cycles, sales volume increases were not achieved
until the second half of the year. The launch of the
new BMW 5 Series Limousine was the determining
factor behind this development. This model became
available mid-year and created the expected sales
momentum.
With a total of 928,151 BMW cars delivered to
customers in 2003, the sales volume surpassed
the previous year’s level by 1.6%.
The BMW 3 Series, now in its sixth year of
production and with 528,358 units sold in 2003,
was only 5.9% below the record year 2002. The
BMW 3Series Limousine, with 272,876 units
sold, recorded a product-cycle induced volume
decline of 5.2% compared to the previous year.
Sales of the BMW 3Series Cabrio (–12.3%),
the BMW 3 Series Compact (–10.0%) and the
BMW 3Series Coupé (–7.3%) also fell. The sales
volume of the BMW 3Series Touring in 2003 was
82,006 units, an improvement of 0.7% over the
previous year.
70,522 units of the new BMW 5 Series Limou-
sine were sold during the period from its introduc-
tion in July 2003 to the year-end. 85,607 units of
the predecessor model were also sold in 2003. In its
last full year of sale, 29,352 units (–23.5%) of the
BMW 5 Series Touring were sold, in line with the
volume expected for this phase of the product cycle.
In total therefore, with 185,481 cars sold, the sales
volume of the BMW 5 Series was 7.6% ahead of
the previous year.
The BMW 7 Series achieved a sales volume of
57,899 units in 2003 and hence a new record for the
model. Unit sales rose by 8.2% compared to the
previous year. In fact, there has never been a single
year in which so many customers have selected the
BMW 7 Series as in 2003.
The success of the BMW X5 continued un-
abated in its fourth year since the start of production.
The worldwide sales volume in 2003 totalled
105,554 units, 4.6% more than in the previous year.
The BMW X5 thus achieved a new sales volume
record.
Within the Roadster segment, the BMW Group
more than doubled sales compared to the previous
year. The new BMW Z4 achieved a sales volume
of 47,049 units and thus leads the competition with
a share of approximately 40% in its segment. 2,957
units of the BMW Z3 were sold in 2003; production
of this model was discontinued in 2002 according
to plan.
Production of BMW Z8 cars, which are hand-
finished at the BMW plant in Munich, was also dis-
continued in line with plan in 2003. Overall, the
BMW Group has manufactured more than 5,700 units
of this exclusive roadster over the last four years.
USA now the strongest market in sales volume terms.
Sharp sales volume growth in China.
BMW 5 Series Limousine generates expected
momentum.
BMW Group Deliveries of automobiles*by region and market
in 1,000 units
400
350
300
250
200
150
100
50
Germany
Other markets
99 02 0301
25.0
164.0
225.4
82.3
35.5
225.8
*adjusted for Rover/Land Rover
00
28.5
200.4
Rest of Europe
North America
245.8
208.5
240.6
185.6
240.0
66.2
70.5 68.3
75.9 90.9 Asia/Oceania
United Kingdom
34.1
255.8
122.1
258.2
260.7
273.2
37.8
263.6
294.9
106.5
120.9 134.5