BMW 2003 Annual Report Download - page 162
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Please find page 162 of the 2003 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Opening up segments
Myrna, Chris and Ian Echelmeier, Boulder, Colorado. Chris Echelmeier works in
the sales department of a software company. And he enjoys mountain biking.
Colorado offers ideal conditions for his sport. Chris is proud that his bike fits into
his MINI, but that is not all that the family car has to transport. Sometimes the
whole Echelmeier family goes camping – and the MINI takes them.