BMW 2003 Annual Report Download - page 148
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16
Developing markets
Quality of the very best. In Shenyang every process
guarantees the fulfilment of the BMW Group’s
worldwide standards production quality, from the
first
weld applied to a body part by a local employee, to
the car’s packaging for transport.
The local supplier industry is steadily being
developed and integrated into the production pro-
cess. For example, Chinese companies already
supply the seats, axles and tyres. Following a brief
introduction phase, local content will rise to more
than 40 percent of the value added. A great number
of parts and components are supplied by existing
BMW Group production plants. Thus, Shenyang is
also an example of how involvement in China safe-
guards jobs in Germany.
Production in the joint venture includes body in
white, paint shop, assembly and engine assembly.
Also, the administrative offices are located on the
premises in Shenyang. The young workforce is
enthusiastic; the plant’s development is making good
progress. In the assembly area, Chinese associates
weld together the bodies for BMW cars at almost
twenty workstations. New associates look on with
interest. They are preparing to work on the second
shift very soon, which will further increase the plant’s
production capacity. Most of them are technical
college graduates who have been trained for their
new tasks by skilled workers from the BMW plants
in Munich, Dingolfing and Regensburg, during the
start-up phase.
Quality work is of essence not only in produc-
tion, but also when transporting the new BMW cars
from the plant to the vehicle distribution centre and
from there to the 24 dealerships throughout China.
The BMW cars that have been rolling off the
assembly lines since September are first transported
in closed trucks to Yingkou harbour in the south of
Liaoning Province. From there they go their separate
ways: cars destined for the cities of Shanghai or
Canton in southern China are loaded onto ships in
Yingkou.
Those destined for customers in northern China
and the capital Beijing are transported overland.
ABMW delivered from Shenyang to a customer
in Kunming, the capital of Yunnan Province in south-
west China, for example, travels up to 5,000 kilo-
metres by truck.