BMW 2003 Annual Report Download - page 159

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MINI arouses emotions. At first sight, from outside or inside, but particularly
behind the wheel. It is not just the unmistakable design, but the driving experience,
that unique go-kart-like feeling, that gives the MINI its special character. Also,
all kinds of options are available for the MINI, some of which are rather unusual in
a small car – navigation system, high-end stereo system, xenon headlights or
Park Distance Control. Extras are popular. The share of optional equipment and
accessories is uncommonly high in the MINI.
Series production of these distinctive cars is based on an efficient logistics
network. More than 200 contractors from all over Europe provide the MINI Plant
Oxford with 4,000 different parts. The engines come from Brazil and Japan.
At the plant, an integrated logistics centre ensures that the various pro-
duction areas are supplied flexibly, reliably and efficiently with parts and com-
ponents. Several system suppliers are also located here. Just-in-time suppliers
deliver large components such as the cockpit and seats, directly to the assembly
line.
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