BMW 2003 Annual Report Download - page 166
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32
Utilising resources efficiently
Detecting potentials. Shaping growth.
The product and market offensive creates clear-cut challenges for the
BMW Group’s production network. One important aspect is agility, that is the
Company’s ability to react swiftly and flexibly to market trends, while at the
same time maintaining a high level of efficiency in all production processes.
This is a key to profitable growth. In order to anchor this growth worldwide,
the Company also cooperates internationally in the field of production.
To meet this challenge, the BMW Group relies on networks both within the
Company and in cooperation with external partners. For one, production loca-
tions provide mutual support for each other under a system of so-called “sister
plants”. This ensures comprehensive know-how transfer within the network and,
for example, enables the Company to launch new products or revise models
exceptionally quickly. The network approach has another advantage: to cope
with rapid changes in demand, several models can be made at a single plant
at the same time, or they can be integrated into a plant’s production at short
notice. Add to this the BMW Group’s various flexible work time models, and the
Company can react swiftly and flexibly to surges in demand. As a result, capacity
utilisation is continuously in tune with market requirements. Capital expenditure
on cutting-edge technologies and structures ensures this exceptional agility in
the long term.
In addition to optimising its own resources, the
BMW
Group has been in-
creasingly
integrating external partners into its production network. This allows
the Company to utilise its own capacities for strategic tasks and to focus its own
resources on strategic subjects, such as vehicle concept, sign-off, service or
purchasing. Thus, authority in development, control and assessment of stra-
tegic topics in vehicle projects remains firmly anchored within the BMW Group.
This is the only way the BMW Group can assume its responsibility and keep the
promises it has made to customers through its brands.