WeightWatchers 2011 Annual Report Download - page 5
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2011 was an important year for Weight Watchers.
The successful launch of our new program platform
(known as PointsPlus® in North America and
ProPoints® abroad), together with strong advertising
and public relations campaigns such as those
featuring Jennifer Hudson and the stories of other
successful members and subscribers, reenergized
and reinvigorated our brand, attracted and retained
new and former members and subscribers, and drove
record fi nancial results. We also began to deliver on
many of our key strategic initiatives during the year,
including technological innovation particularly featuring
mobility, the transformation of our retail footprint in
North America, actively reaching out to new segments
such as men, and the development of our corporate
channel. As we continued to pursue these initiatives, we
remained dedicated to our simple but critical mission:
helping people sustainably lose weight by adopting
a healthier lifestyle and establishing healthy habits.
Dear Shareholders