WeightWatchers 2011 Annual Report Download - page 42

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David A. Burwick. Mr. Burwick has served as our President, North America since April 2010. Prior to
joining us, Mr. Burwick held several increasingly significant brand development and general management
positions with PepsiCo, Inc., a global food and beverage company. Most recently, Mr. Burwick served as Senior
Vice President and Chief Marketing Officer of PepsiCo North America Beverages, from September 2008 to
September 2009. Previous to that, Mr. Burwick served as Executive Vice President, Commercial of PepsiCo
International and President of Pepsi-QTG Canada from November 2005 to August 2008. Mr. Burwick has also
held several positions with Pepsi-Cola North America, including serving as Senior Vice President and Chief
Marketing Officer from June 2002 until immediately prior to his move to Pepsi-QTG Canada. He received a B.A.
from Middlebury College and an M.B.A from the Harvard Business School. Mr. Burwick is a director and
Chairman of the Compensation Committee of The Boston Beer Company, Inc.
Michael Basone. Mr. Basone has served as our President, WeightWatchers.com and Chief Technology
Officer since April 2008. Prior to that time, Mr. Basone served as the Chief Technology Officer of
WeightWatchers.com, Inc. from January 2002 to April 2007 and our Executive Vice President, Global
Technology and Operations, from May 2007 to March 2008. Prior to joining us, Mr. Basone was with Modem
Media Inc., an interactive advertising and web site development agency, where he served as Managing Director
of the Marketing Platforms Practice from April 2001 to January 2002 and Vice President, Strategic Engineering,
from February 2000 to April 2001. Previously, Mr. Basone served as Executive Vice President, Chief Operating
Officer and Chief Information Officer of Warrantech Corporation from 1994 to January 2000. He holds a B.S. in
Management from La Salle University.
Melanie Stack (Stubbing). Ms. Stubbing has served as our President, Europe since December 2011. Prior to
that time, Ms. Stubbing served as our President, International from August 2008 to December 2011 and our
Senior Vice President of Operations, United Kingdom from December 2003 to July 2008. Ms. Stubbing ran the
UK-based toy, game and trading card operations for Hasbro, Inc. from January 2002 to November 2003. From
November 2000 to January 2002, Ms. Stubbing served as the Vice President for WeightWatchers.com. Prior to
joining WeightWatchers.com, Ms. Stubbing was Managing Director, Hedstrom, U.K. from August 1998 to
October 2000, and from July 1989 to July 1998 she held various marketing positions at Mattel UK Ltd.,
including Group Marketing Director. Ms. Stubbing is a business graduate of Manchester Metropolitan
University.
Bruce Rosengarten. Mr. Rosengarten has served as our President, Asia Pacific since December 2011. Prior
to joining us, from January 2009 until December 2011, Mr. Rosengarten advised and mentored senior
management in various industries on strategy, business development and leadership while serving as Director of
International Ideas Pty Ltd, a company he founded and which specialized in strategic consulting as well as
leadership coaching. Mr. Rosengarten also authored and published a book on leadership in April 2010.
Mr. Rosengarten has served and continues to serve as the President of Jewish Care (Victoria) Inc, a
not-for-profit, humanitarian organization, since November 2009. Mr. Rosengarten held various senior marketing,
retail management and business development positions at Shell International Petroleum Company beginning in
August 1998, including most recently serving in the senior marketing role of Global Vice President Retail
Marketing – Shell Downstream principally based in Singapore from January 2005 until September 2008 and
prior to this role held the position Vice President Retail, Asia Pacific, Middle East from January 2001 until
December 2004. Prior to joining Shell, Mr. Rosengarten held several senior retail management and business
development positions with Crown Ltd, a casino operator, and the leading retailer Coles Myer Ltd. He is a
graduate of Monash University in Australia, where he obtained a Bachelors degree in Economics and a Graduate
Diploma in Physical Distribution Management.
Jeffrey A. Fiarman. Mr. Fiarman has served as our Executive Vice President, General Counsel and Secretary
since May 2006. Prior to that time, Mr. Fiarman served as our Vice President and Associate General Counsel
from July 2005 to May 2006 and as General Counsel of WeightWatchers.com since June 2000. He has also been
Secretary of WeightWatchers.com since July 2000 and Senior Vice President of WeightWatchers.com since
March 2002. Mr. Fiarman also held the position of Vice President, Business Development of
WeightWatchers.com from June 2000 to March 2002. Prior to joining WeightWatchers.com, from September
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