WeightWatchers 2011 Annual Report Download - page 23

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As Weight Watchers Online and Weight Watchers eTools reflect different value propositions, the
subscription products are priced differently. Both subscription products currently offer an initial pre-paid
subscription term of one or three months, continuing thereafter on a pre-paid month-to-month basis until
canceled. In the United States, Weight Watchers Online costs $65.00 for the initial 3-month term or $48.90 for
the initial one-month term. The ongoing monthly fee for Weight Watchers Online is $18.95. In the United States,
Weight Watchers eTools costs $34.95 for the initial 3-month term or $14.95 for the initial one-month term. The
ongoing monthly fee for Weight Watchers eTools is $14.95. In addition, Weight Watchers eTools is included for
free in purchases by consumers of Monthly Pass.
Features of Subscription Products
We believe WeightWatchers.com’s personalized and interactive Internet subscription products provide
customers with an engaging weight management experience. Our Internet subscription products help customers
monitor their weight management efforts, encourage exercise and a more active lifestyle, and provide guidance
toward healthier eating habits by offering the following interactive resources:
•PointsPlus Tracker
•PointsPlus Calculators
• Power Foods lists
• Weight Tracker and Progress Charts
• Nutritional Guidelines
• Hunger Tracker
• Fitness Workouts and Videos
• Recipe and Food Databases
• Recipe Builder
• Meal Ideas
• Restaurant Guides
Mobile Solutions and Other Market Opportunities
We believe that mobile weight management tools and resources are an important market opportunity for us.
Our mobile phone applications, the iPhone®application, which launched in fiscal 2009, and the Android™
application, which launched in fiscal 2011, provide subscribers with access to a suite of weight-loss tools as well
as helpful content. In fiscal 2010, we launched our iPad®application which provides subscribers with access to a
robust set of recipe tools. In addition, in fiscal 2011, we launched our iPhone®and iPad®applications in the
United Kingdom, Australia and Canada, and in the United States we launched an iPhone®and Android™
barcode scanning application, which scans the barcodes of food products and provides accurate PointsPlus
values. We continue to explore opportunities to enhance the mobility of our programs and products.
In addition, we believe men represent an important market opportunity for us and have a version of our
Internet subscription products customized for men. Based on our internal research, we believe many men trust
the Weight Watchers brand as a source of sensible weight management advice. We believe web-based offerings,
combined with appropriate content and imagery, are well suited for men. We believe we can also continue to
expand our Internet revenues from sources other than our Internet subscription products, including third-party
advertising on our website.
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