Tyson Foods 2003 Annual Report Download - page 9

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Tyson Foods, Inc. 7
Expanded the Tyson brand to beef and pork. Launched fresh
pork and fully-cooked dinner meats under the Tyson brand
along with new lines of ready-to-cook and fully-cooked bacon,
self-serve deli meats, boxed and resealable bag lunchmeats and
shelf-stable products, all supported by a $100 million marketing
campaign to promote the Tyson brand.
Fortune magazine ranked Tyson
Foods as America’s Most Admired
Food Production Company. Tyson
ranked #72 in the Fortune 500.
Opened state-of-the-art
Quality Assurance lab
dedicated to food safety.
Rolled out account team initiative for
Consumer Products and Food Service
customers. Met second year goals of
50 percent debt to capital and synergies
of $100 million. Tyson stock outperformed
the S&P 500 Index over two years.