Tyson Foods 2003 Annual Report Download - page 18

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16 Tyson Foods, Inc.
In the past two years Tyson International has developed
a product-based sales training program and developed a
team selling approach for all proteins to all major global
customers. International sales are affected by changing
trade regulations and market access issues; therefore,
Tyson has focused on diversifying its international
customer base. This strategy has reduced dependency
on any one market and increased exports to a variety
of markets including Cuba, Africa, Guatemala and the
Middle East.
Approximately three-fourths of Tyson International’s
sales are exported from U.S.-based facilities. The
International team continues to leverage existing
international
Tyson Foods International
is marketing Tyson chicken,
beef, pork and prepared
foods across the globe in
a two-tiered strategy of
exports and in-country
production.
Bulgogi Style
Pork Belly (Korea)
Outside Beef Skirt
(Central America)