Tyson Foods 2003 Annual Report Download - page 17

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Tyson Foods, Inc. 15
Tyson Foods’ master branding strategy is focusing on
Tyson as the national brand for chicken, beef, pork and
prepared foods. The Tyson brand is supported by the
most comprehensive marketing effort in the Company’s
history and is flanked by strong regional brands such as
Weaver chicken in the Northeast and Wright bacon in
the Southwest.
Want More? Tyson Foods took an already unbeatable
portfolio of products that included fully-cooked dinner
meats and roasted chicken, and added individually fresh
frozen steaks and pork chops, fully-cooked bacon, ready-
to-cook bacon, premium hams, self-serve deli meats,
boxed and resealable bag lunchmeats, shelf-stable
chunked chicken breast, chicken salad kits, broths and
bullions – all under the Tyson brand.