Tyson Foods 2003 Annual Report Download - page 5

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Tyson Foods, Inc. 3
support. Our new approach has been successful in many distribution channels: national and regional retail grocery
chains, club stores, casual dining, quick serve restaurants, industrial and government foodservice accounts.
The “one face to the customer” strategy has led to exciting new business opportunities and expanded relationships
with existing customers. Ultimately, as we continue the integration process and refine our customer service, our goal
is to serve our customers by providing “one order, one truck, one invoice.”
I am very proud of our team’s accomplishments in customer service. Tyson Foods was recognized with the 2003
Cannondale Award, which identifies the top manufacturers and operators as evaluated by their trading partners. We
ranked number one in several areas that focus on our ability to meet our customers’ needs. Throughout the year our
company has received awards too numerous to list from customers for quality, service and innovation.
Corporate Governance During the year we reduced the size of our Board of Directors from 15 to 10 members, giving us a
higher percentage of independent directors than in the past, and we changed director compensation to include a portion
in Tyson stock. Our independent directors continue to comprise the governance, audit and compensation committees.
Core Values Our core values are the cornerstone of our company. All our business decisions must and will align with
these values. It is who we are and will be.
Great Neighbors Our communities are important to us, and we want to make sure we are good corporate citizens and
good neighbors. All of us who earn our livelihoods off the land take very seriously our responsibility to protect the
areas in which we live and work. I promise you, we work hard every day to live up to our responsibilities.
“In fiscal 2003 we embarked on an
aggressive campaign to increase the
percentage of sales from value-added
products from 35 percent to 50 percent
over the next three to five years.”
John Tyson