Tyson Foods 2003 Annual Report Download - page 13

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Tyson Foods, Inc. 11
As the world’s largest processor and marketer of chicken,
beef and pork, Tyson Foods is the one source customers
can turn to for trusted protein products to fulfill all their
needs. By forming account teams, Tyson Foods will have
“one face to the customer” – a single point of contact
who will manage the relationship with the customer,
if that is what the customer wants. The relationship
manager is responsible for coordinating resources while
experts on specific products and categories round out
the account team.
Endless Possibilities By being the one source, Tyson
Foods is creating synergies that will deliver a wide range
of trusted products, expertise and lower supply chain
costs to bring “value beyond the box” to customers.
Many retail, club store and food service customers have
account teams formed specifically for them. Success
stories include a casual dining customer that purchased
only chicken products is now using Tyson value-added
beef and pork. A deli customer is testing pizza with Tyson
toppings and a pot roast sandwich. By doing business
with the second largest food company in the Fortune
500, customers can create endless menu combinations
and retail sales opportunities.
customers
Tyson Foods’ account team strategy will drive exponential growth for customers
and add “value beyond the box.”