Tyson Foods 2003 Annual Report Download - page 15

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Tyson Foods, Inc. 13
Value Beyond the Box When foodservice operators and
distributors buy Tyson chicken, beef, pork and prepared
foods, they know they are getting more than high quality
products. They are getting the expertise and experience
of the Tyson Food Service team. Tyson Foods offers an
unbeatable portfolio of protein products, marketing support,
product research and development, proprietary category
management and, of course, the strength of the Tyson brand.
A recent independent study of more than 700 foodservice
operators, conducted by Cognitio, a leading foodservice
product concept testing firm, found Tyson Foods was the #1
response when surveyors asked, “What manufacturer does
the best job of bringing value to the market through new
products?” Additionally, Tyson products held both first and
second place in new products receiving the most mentions
from foodservice operators.
Tyson Foods is the leading marketer of:
•Value-added chicken, beef and pork to national fast food
and full service restaurant chains
•Value-added chicken, beef and pork to broadline
foodservice distributors
•Fresh beef and pork
•Fully-cooked meat toppings to the U.S. pizza industry
•Chicken products to retail supermarket delis
•Value-added and frozen chicken to military commissaries
•Ground beef
•Frozen pizza crusts
•Flour tortillas
Flat Iron Beef Steak Apple Wood
Smoked Bacon