TripAdvisor 2015 Annual Report Download - page 5

PART I
Item 1. Business
Overview
TripAdvisor,Inc.ownsandoperatesaportfolioofleadingonlinetravelbrands.TripAdvisor,ourflagshipbrand,istheworld’slargesttravelsite.Our
missionistohelppeoplearoundtheworldplanandbooktheperfecttrip.Weaccomplishthisby,amongotherthings,aggregatingmillionsoftravelers’reviews
andopinionsaboutdestinations,accommodations,activitiesandattractions,andrestaurantsthroughouttheworldsothatourusershaveaccesstotrustedadvice
wherevertheirtripstakethem.Ourplatformnotonlyhelpsusersplantheirtripswithouruniqueuser-generatedcontent,butalsoenablesuserstocomparereal-
timepricingandavailabilitysothattheycanbookhotels,vacationrentals,flights,activitiesandattractions,andrestaurants.
OurTripAdvisor-brandedwebsitesincludetripadvisor.comintheUnitedStatesandlocalizedversionsoftheTripAdvisorwebsitein46countries
worldwideandareofferedin28languages:English,Spanish,Chinese(TraditionalandSimplified),Russian,Arabic,Greek,Korean,Polish,Norwegian,Turkish,
Danish,Swedish,Dutch,Bahasa,Thai,Portuguese,Japanese,Italian,French,Vietnamese,Hebrew,Suomi,Hungarian,Czech,Slovak,Serbian,andGerman.Our
TripAdvisor-brandedwebsites,operatedbyoursubsidiaries,reached350millionaveragemonthlyuniquevisitorsduringtheyearendedDecember31,2015,
accordingtoourinternallogfiles.Ourwebsitesfeature320millionreviewsandopinionson6.2millionplacestostay,placestoeatandthingstodo–including
995,000hotelsandaccommodationsand770,000vacationrentals,3.8millionrestaurantsand625,000attractionsaroundtheworld.Inadditiontouser-generated
content,ourwebsitesfeaturepricecomparisontoolsandlinkstopartnerwebsites,includingtraveladvertisers,onwhichuserscanbooktheirtravel
arrangements.Usersmaynowalsocompletehotelbookingsdirectlywithourpartnersthroughtripadvisor.comandalsothroughtheTripAdvisormobile
application,wherecoverageisavailable.
InadditiontotheflagshipTripAdvisorbrand,wenowmanageandoperate23othertravelmediabrands,connectedbythecommongoalofprovidingusers
themostcomprehensivetravel-planningandtrip-takingresourcesinthetravelindustry.Ourwhollyownedsubsidiariesoperatethefollowingwebsitesin
connectionwiththesebrands:www.airfarewatchdog.com,www.bookingbuddy.com,www.cruisecritic.com,www.everytrail.com,www.familyvacationcritic.com,
www.flipkey.com,www.thefork.com(includingwww.lafourchette.com,www.eltenedor.com,www.iens.nl,www.besttables.com,andwww.dimmi.com.au),
www.gateguru.com,www.holidaylettings.co.uk,www.holidaywatchdog.com,www.independenttraveler.com,www.jetsetter.com,
www.niumba.com,www.onetime.com,www.oyster.com,www.seatguru.com,www.smartertravel.com,www.tingo.com,www.travelpod.com,www.tripbod.com,
www.vacationhomerentals.com,www.viator.com,andwww.virtualtourist.com.
2015 Highlights
Followingaresomebusinesshighlightsforfiscal2015:
·TripAdvisorreached320millionreviewandopinionson6.2millionplacestostay,placestoeatandthingstodo–including995,000hotelsand
accommodationsand770,000vacationrentals,3.8millionrestaurantsand625,000attractionsin125,000destinationsthroughouttheworld.
·Ourwebsitesgloballyreached350millionaveragemonthlyuniquevisitorsduringtheyear.
·Mobiletrafficgrewtomorethan53%ofouruniqueusersviatabletandsmartphoneandweachieved290milliontotalmobileappdownloads.
·WelaunchedinstantbookingtoTripAdvisorusersintheU.S.andU.K.andenteredintoanagreementwithThePricelineGroup,orPriceline,aswell
as7ofthetop10majorhotelchainstoprovideuserswiththeabilitytobookreservationswithmorethan450,000hotelsaroundtheglobe.
·ViatorlaunchedViatorMarketplace,anewopen-listingplatformwhichenablestour,activityandattractionproviderstoself-loadtheirproductsonto
Viatorandnowoffersmorethan32,000bookableattractionsaroundtheglobe.
·Weexpandedthefork.com’sbookablerestaurantlistingstomorethan33,000across12countries,includingAustralia,BrazilandTheNetherlands.
·Wegrewvacationrentallistings18%orto770,000properties.
Corporate History, Equity Ownership and Voting Control
TripAdvisorwasco-foundedinFebruary2000byStephenKaufer,ourcurrentPresidentandChiefExecutiveOfficer.TripAdvisorwasacquiredby
IAC/InterActiveCorp,orIAC,inApril2004.InAugust2005,IACspun-offitsportfoliooftravelbrands,
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