TripAdvisor 2015 Annual Report Download - page 13

Other Segment
OurOthersegmentaccountedfor15%ofourconsolidatedrevenuein2015andconsistsofthefollowingbusinesses:
·Attractions. Weprovide,primarilythroughViator,informationandservicesforresearchingandbookingdestinationactivitiesaroundthe
world.Viatorworkswithlocaloperatorstoprovidetravelerswithaccesstotoursandactivitiesinpopulardestinationsworldwide,earninga
commissionforsuchservice.Inadditiontoitsconsumer-directbusiness,Viatoralsoprovideslocalexperiencestoaffiliatepartners,including
someoftheworld’stopairlines,hotelsandtravelagencies.
·Restaurants. Wehaveseveralwebsitesthatprovideonlineandmobilereservationservicesthatconnectrestaurantswithdiners.Thesewebsites
areprimarilyfocusedcurrentlyontheEuropeanandAustralianmarkets,primarilythroughLafourchetteorthefork.com(including
www.lafourchette.com,www.eltenedor.com,www.iens.nl,www.besttables.com,andwww.dimmi.com.au).thefork.comisanonlinerestaurant
bookingplatformwithanetworkofrestaurantpartnersprimarilyacrossEuropeandAustralia.Lafourchettealsooffersmanagementsoftware
solutionshelpingrestaurantstomaximizebusinessbyprovidingaflexibleonlinebooking,discountanddatatool.Wegeneraterevenueprimarily
bychargingafeeforeachrestaurantguestseatedthroughtheonlinereservationsystems.
·Vacation Rentals. Weofferindividualpropertyownersandpropertymanagerstheabilitytolisttheirpropertiesavailableforrentalandconnect
withtravelersusingasubscription-basedfeestructureorafree-to-list,commissionperbookingbasedoption.Ourvacationrentalinventory
currentlyincludesfullhomerentals,condos,villas,beachrentals,cabins,cottages,andmanyotheraccommodationtypes.Thesepropertiesare
listedacrossanumberofplatforms,includingTripAdvisorVacationRentals,U.S.-basedFlipKeyandVacationHomeRentals,andour
European-basedHolidayLettingsandNiumbabusinesses.
SubstantiallyalloftherevenuereportedinourOthersegmentissubscription-based,transactionandotherrevenue.
Financial Information about Reportable Segments and Geographic Information
FortheyearsendedDecember31,2015,2014and2013ourtwomostsignificantadvertisingpartners,ExpediaandPriceline,eachaccountedformorethan
10%ofourconsolidatedrevenueandcombinedaccountedfor46%,46%and47%ofourconsolidatedrevenue,respectively.Thisconcentrationofrevenueis
recordedinourHotelsegmentforthesereportingperiods.AsofDecember31,2015and2014,Expediaaccountedfor11%and15%,respectively,ofourtotal
accountsreceivable.
Financialinformationrelatedtoourtworeportablesegmentsandgeographicinformationrequiredhereiniscontainedin“Note16 — Segment and
Geographic Information ,”inthenotestoourconsolidatedfinancialstatementsinItem8.
Employees
AsofDecember31,2015,wehad3,008employees.Oftheseemployees,approximately49%werebasedintheUnitedStates.Webelievewehavegood
relationshipswithouremployees,includingrelationshipswithemployeesrepresentedbyinternationalworkscouncilsorothersimilarorganizations.
Seasonality
Theglobaltravelmarketislargeandtravelerexpenditurestendtofollowaseasonalpattern.Assuch,expendituresbytraveladvertiserstomarketto
potentialtravelers,and,therefore,ourfinancialperformance,tendtobeseasonalaswell.Asaresult,ourthirdquartertendstobeourseasonalhigh,asitisakey
periodfortravelresearchandtrip-takingandourseasonallowgenerallyoccursinthefirstand/orfourthquarter.Significantshiftsinourbusinessmixoradverse
economicconditionscouldinfluencethetypicaltrendofourseasonalityinthefuture.
Additional Information
Wemaintainacorporatewebsiteatir.tripadvisor.com.Exceptasexplicitlynoted,theinformationonourwebsite,aswellasthewebsitesofourvarious
brandsandbusinesses,isnotincorporatedbyreferenceinthisAnnualReportonForm10-K,orinanyotherfilingswith,orinanyinformationfurnishedor
submittedto,theSEC.
Wemakeavailable,freeofchargethroughtheInvestorRelationssectionofourwebsite,ourAnnualReportsonForm10-K,QuarterlyReportsonForm10-
QandCurrentReportsonForm8-K,andamendmentstothosereports,filedorfurnishedpursuanttoSections13(a)orSection15(d)oftheExchangeActassoon
asreasonablypracticableaftertheyhavebeenelectronicallyfiledwith,orfurnishedto,theSEC.
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