TripAdvisor 2015 Annual Report Download - page 40
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Year ended December 31, % Change
2015 2014 2013 2015 vs 2014 2014 vs 2013
(in millions)
Click-basedadvertising $ 956 $ 870 $ 696 10% 25%
Display-basedadvertising 159 140 119 14% 18%
Subscription,transactionandother* 377 236 130 60% 82%
Totalrevenue $ 1,492 $ 1,246 $ 945 20% 32%
* SubstantiallyallrevenuereportedinourOthersegmentisfromoursubscription,transactionandotherproducts.
2015 vs. 2014
Revenueincreased$246millionduringtheyearendedDecember31,2015whencomparedtothesameperiodin2014,primarilyduetoanincreaseinclick-
basedadvertisingrevenueof$86million.Theprimarydriveroftheincreaseinclick-basedadvertisingrevenuewasanincreaseinhotelshoppersof16%,partially
offsetbyadecreaseinrevenueperhotelshopperof6%fortheyearendedDecember31,2015.Display-basedadvertisingincreasedby$19millionduringtheyear
endedDecember31,2015,primarilyasaresultofa14%increaseinthenumberofimpressionssoldwhencomparedtothesameperiodin2014,partiallyoffsetby
adecreaseinpricingby1%forthesameperiod.Subscription,transactionandotherrevenueincreasedby$141millionduringtheyearendedDecember31,2015,
primarilyduetogrowthinAttractions,Restaurants,BusinessListings,andVacationRentals,whichincludesincrementalrevenuefortheyearendedDecember31,
2015of$96million,relatedtoourAttractionandRestaurantbusinesses.
2014 vs. 2013
Revenueincreased$301millionduringtheyearendedDecember31,2014whencomparedtothesameperiodin2013,primarilyduetoanincreasein
click-basedadvertisingrevenueof$174million.Theprimarydriveroftheincreaseinclick-basedadvertisingrevenuewasanincreaseinhotelshoppersof10%
andanincreaseinrevenueperhotelshopperof15%fortheyearendedDecember31,2014.Display-basedadvertisingincreasedby$21millionduringtheyear
endedDecember31,2014,primarilyasaresultofa19%increaseinthenumberofimpressionssoldwhencomparedtothesameperiodin2013,partiallyoffsetby
adecreaseinpricingby1%forthesameperiod.Subscription,transactionandotherrevenueincreasedby$106millionduringtheyearendedDecember31,2014,
primarilyduetogrowthinBusinessListingsandVacationRentals,aswellasrevenuegeneratedbythebusinessesweacquiredduring2014of$43million.
Foreign Exchange Impact on Revenue
ThegeneralstrengtheningoftheU.S.dollarrelativetocertainforeigncurrencies(primarilytheEuro)fromtheyearendedDecember31,2015tothesame
periodsin2014hadanunfavorableimpactonourrevenue.IfwehadtranslatedrevenuefortheyearendedDecember31,2015usingtheprioryear'squartertodate
averageexchangeratesforoursettlementcurrenciesotherthantheU.S.dollar,weestimateourtotalrevenueandclick-basedadvertisingrevenuewouldhavebeen
$1,584millionand$1,027million,respectively,or$92millionand$71millionhigher,respectively,thanouractualrevenueasreported,of$1,492millionand
$956million,respectively,fortheyearendedDecember31,2015.
ThegeneralmovementoftheU.S.dollarrelativetocertainforeigncurrencies(primarilytheEuro)fromtheyearendedDecember31,2014tothesame
periodsin2013hadaminimalimpactonourrevenue.IfwehadtranslatedrevenuefortheyearendedDecember31,2014usingtheprioryear'squartertodate
averageexchangeratesforoursettlementcurrenciesotherthantheU.S.dollar,weestimateourtotalrevenueandclick-basedadvertisingrevenuewouldhavebeen
$1,244millionand$869million,respectively,or$2millionand$1millionlower,respectively,thanouractualrevenueasreported,of$1,246millionand$870
million,respectively,fortheyearendedDecember31,2014.
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