Rosetta Stone 2014 Annual Report Download - page 82
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Table of Contents
The Company recorded intangible assets of $23.8 million, associated with the acquisition of Rosetta Stone Ltd. in January 2006, including its
indefinite-lived Rosetta Stone trade name.
The Company recorded intangible assets of $5.5 million with the acquisition of Livemocha in April 2013, consisting of an online community,
enterprise relationships, technology platform and the Livemocha trade name. The estimated useful lives of these intangible assets range from two to five
years.
The Company recorded intangible assets of $14.5 million with the acquisition of Lexia in August 2013, consisting of enterprise relationships,
technology platform and the Lexia trade name. The estimated useful lives of these intangible assets range from five to ten years.
The Company recorded intangible assets of $3.6 million with the acquisition of Vivity in January 2014, consisting of customer relationships,
technology platform and the Vivity trade name. The estimated useful lives of these intangible assets range from three to five years.
The Company recorded intangible assets of $9.1 million with the acquisition of Tell Me More in January 2014, consisting of customer relationships,
technology platform and the Tell Me More trade name. The estimated useful lives of these intangible assets range from one to five years.
Included within the Trade name/ trademark intangible assets is the Rosetta Stone trade name with a carrying amount of approximately $10.6 million.
This intangible asset is considered to have an indefinite useful life and is therefore not amortized, but rather tested for impairment on at least an annual basis.
The Company computes amortization of intangible assets on a straight-line basis over the estimated useful life. Below are the weighted average
remaining useful lives of the Company's amortizing intangible assets:
Trade name / trademark
39 months
Core technology
44 months
Customer relationships
80 months
Patents
42 months
There were no impairment charges for the years ended December 31, 2014, 2013 and 2012.
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