Oracle 2007 Annual Report Download - page 12

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Table of Contents
intelligence offerings, including a leading open enterprise planning system, financial consolidation products,
and a multi-source OLAP server. Our acquisition of Hyperion combined with our BI analytics, BI foundation
and data warehousing products enable us to offer our customers an integrated, end-to-end EPM system that
spans planning, consolidation, operational analytic applications, business intelligence tools, reporting and data
integration, all on a unified business intelligence platform.
Enterprise Resource Planning (ERP)
Companies use our ERP applications to automate and integrate a variety of their key global business
processes, including: manufacturing, order entry, accounts receivable and payable, general ledger, purchasing,
warehousing, transportation and human resources. Our ERP applications combine business functionality with
innovative technologies such as workflow and self-service applications in order to enable companies to lower
the cost of their business operations by providing their customers, suppliers and employees with self-service
internet access to both transaction processing and critical business information. Our ERP applications are
available in multiple languages and currencies, enabling companies to support both global and local business
practices and legal requirements.
Product Lifecycle Management (PLM)
With our acquisition of Agile Software Corporation in the first quarter of fiscal 2008, we added PLM
software solutions. Our PLM solutions manage the product innovation and introduction process in a variety of
industries, including high technology, life sciences, industrial manufacturing and consumer packaged goods.
Our PLM solutions help customers make better product portfolio decisions, collaborate across design and
supply chain partners, accelerate new product introduction and manage compliance.
Industry Applications
Our applications can be tailored to offer customers a variety of industry-specific solutions. As a part of our
strategy, we strive to ensure that our applications portfolio addresses the major industry-influenced
technology challenges of customers in key industries. With our acquisition of Siebel, we gained expertise in
the vertical markets in which Siebel offered industry solutions. We have also expanded our offerings in a
number of other key industries we view as strategic to our future growth:
• Retail, with our acquisitions of Retek, Inc., ProfitLogic, Inc. and several other companies;
• Banking and financial services, with our acquisition of i-flex solutions limited;
• Communications, with our acquisitions of Portal Software, Inc. and MetaSolv, Inc.; and
• Utilities, with our acquisition of Lodestar Corporation and SPL WorldGroup, Inc.
These acquired industry applications are in addition to industry applications we developed for health sciences,
insurance, manufacturing, education, professional services and the public sector.
We are currently building Oracle Fusion Applications, which are being designed to unify best-of-business
capabilities from all Oracle applications in a complete suite. We believe this suite of applications will deliver
a superior ownership experience through improved usability, adaptive business process automation, built-in
business intelligence and industry-specific capabilities.
New software license revenues from applications software represented 32%, 29% and 27% of new software
license revenues in fiscal 2008, 2007 and 2006, respectively.
Software License Updates and Product Support
We seek to protect and enhance our customers’ current investments in Oracle technology and applications by
offering lifetime support, product enhancements and upgrades. Software license updates provide customers
with rights to unspecified software product upgrades and maintenance releases and patches released during
the term of the support period. Product support includes internet and telephone access to technical support
personnel located in our global support centers, as well as internet access to technical content. Software
license updates and product
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Source: ORACLE CORP, 10-K, July 02, 2008 Powered by Morningstar® Document Research℠