LensCrafters 2008 Annual Report Download - page 23

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for men who appreciate quality and tradition and are seeking classic styles with a fresh design.
The Prada license agreement was signed in 2003. Prada collections offer a range of optical frames and
sunglass collections, as well as a series of models created for leisure time, identified by the brand’s
unmistakable red stripe. Prada collections have always been distinctive not only in their high quality but
also in their forward-thinking approach and style, enabling the brand to anticipate and often inspire trends
across all sectors. Sophisticated, elegant and refined, Prada products are identified by their strong
character and unique style.
This line is an expression of the Ralph Lauren spirit at an accessible price point. It features the latest looks
and trends, as well as some more classic looks, and vibrant colors for a feminine, flirty and fun look.
The exclusive Purple Label eyewear collection combines the elegance of tradition with the requirements
of the modern gentleman: high quality, precious materials, details and style.
The Ralph Lauren eyewear collection embraces a youthful sophisticated elegance that mixes refined luxury
with cinematic glamour and an air of mystery. For the fashion-conscious woman seeking timeless styling
with a modern attitude.
Salvatore Ferragamo collections are characterized by lavish attention to detail, original use of materials
and creative choice of colors. The eyewear collection is inspired by the tradition of craftsmanship of this
fashion house, reinterpreted in a contemporary mode.
Stella McCartney eyewear reflects the sense of modernity and innovation that the stylist shows in her
creation of desirable fashion. Combining everyday functionality with a strong fashion sensibility, the
eyewear collection offers contemporary femininity with a sense of modern luxury.
For 169 years, Tiffany & Co. has designed and produced standard-setting jewelry and accessories. The first
collection of Tiffany & Co. eyewear, launched exclusively by Luxottica in early 2008, remains true to the
brand’s highest standards.
Versace is a lifestyle brand for modern men and women who choose to express strength, confidence and
uniqueness through a bold and distinctive personal style. Versace represents the ideal of a sophisticated,
free and highly desirable lifestyle.
While staying true to the essence of the Versace brand, Versus embodies a younger, edgier take on those
themes. Filled with spirit and energy, Versus challenges convention, always in the vanguard of modern
urban style.
BRAND PORTFOLIO |21 <