LensCrafters 2008 Annual Report Download - page 22

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> 20 |ANNUAL REPORT 2008
In 1999, Luxottica was the first company licensed to produce Chanel eyewear products. The Chanel
product line, targeting luxury-oriented consumers, reflects the essential characteristics of the brand: style,
elegance and class.
Chaps features easy-to-wear designs in the classic tradition of Polo Ralph Lauren. The line offers a designer
name to the young consumer of competitively priced sportswear. Since its introduction, Chaps has come
to represent classic design, excellent quality and value.
Club Monaco offers quality eyewear of uncompromising style and affordable luxury. The styling targets
men and women between 20 and 40 who are urban professionals and other style enthusiasts who
appreciate design at mid-level prices.
Under license since 2005, Dolce & Gabbana eyewear collections are an expression of ultimate luxury. They
are characterized by modern, fashionable shapes, prestige materials and sumptuous detailing, such as
logos in Swarovski crystals or elegant metal circles.
The D&G eyewear collection has a youthful, innovative and unconventional spirit. The eyewear collection
emphasizes the spirit of the brand: innovative, provocative and cosmopolitan.
This product line reflects the design sensibility and spirit of the Donna Karan collection, offering men and
women sophisticated styling in modern and lightweight materials.
DKNY is easy to wear fashion with an urban mindset, the New York City street-smart look. DKNY eyewear
caters to modern, urban, fashion-conscious women and men with multifaceted lifestyles: international,
eclectic, fun and real.
Fox Eyewear collections are the result of a multi-year licensing agreement with Fox Head, Inc., a leading
motocross and action sport brand based in California. Fox eyewear and ski goggles have been on the
market for over five years and are currently the only brand other than Oakley to use High Definition
Optics® (HDO®) technology. Fox Eyewear joined Luxottica’s brand portfolio at the end of 2007.
The Miu Miu brand addresses a sophisticated, free-and-easy clientele particularly attentive to new trends
and expresses Miuccia Prada’s vision of an alternative style, always characterized by a strong personality.
The Miu Miu brand is urban, young, sophisticated and sensual, an alternative vision, a “new classic”.
The Paul Smith Spectacles brand, which launched in 1994, includes prescription and sun eyewear featuring
the whimsical yet classic designs and attention to detail that are synonymous with one of Britain’s leading
fashion designers.
The Polo collection focuses on refined designs, inspired by the heritage of Polo Ralph Lauren apparel. This
collection features emblematic models that are classic and never out of style. Polo is the ideal collection