LensCrafters 2008 Annual Report Download - page 20

> 18 |ANNUAL REPORT 2008
HOUSE BRANDS
Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for
generations the undisputed world leader in sun and prescription eyewear.
Debuting in 1937 with the Aviator model created for American Air Force pilots, Ray-Ban joined Luxottica’s
brand portfolio in 1999.
Unaffected by the conceptual transience of fashion, Ray-Ban immediately made a name for itself thanks to
the absolute quality and authenticity of its eyewear, now more “modern” than ever and worn by countless
movie celebrities and trendsetters all over the world.
Acquired by Luxottica in 2007, Oakley is the world’s leading sports eyewear brand, unique and inimitable
in its blend of technology, design and art across all its products. In addition to its sun and prescription
eyewear and ski goggles, it offers branded apparel, footwear and accessories in collections addressing
specific consumer categories: Sport/Active, Lifestyle and Women.
Oakley is also famed for its unbeatable lens technologies, and its High Definition Optics® (HDO®) in particular.
Launched in California in 1992, Arnette was acquired by Luxottica in 1999. It quickly became the eyewear
of choice, and lifestyle icon, of the 3S generation - surf, skateboard and snowboard. Arnette’s design
captivates, bringing together the levels of comfort and functionality demanded by people drawn to
extreme sports.
Created in 1989, Killer Loop joined Luxottica’s brand portfolio in 1999. It gradually evolved from a general
sports style to embody a more “urban” spirit. In 2008 it took on a new name, K&L, and launched a project
for collections specifically addressing the needs of emerging markets, but maintaining global distribution.
K&L is a fresh, vital brand for a dynamic young public who are careful about their look.
On the scene since 1967, Luxottica’s first line is still the one that best conveys the experience and tradition
that are its essence. Luxottica is the ideal eyewear for those seeking contemporary style and premium
quality. The brand broadened its range with Luxottica Titanium, a collection for people who prefer super-
lightweight frames of elegant design.
Launched in 2005 and part of Luxottica’s brand portfolio since 2007, Mosley Tribes combines design and
aesthetics with a vision of the urban lifestyle and sports performance worlds. The sleek and stylish frames
use titanium and injected plastic for a lightweight design, ideal for active individuals. Most frames feature
VFX lenses (Visual Effects), the ultimate in lens technology. Only three years on the market, Mosley Tribes
is popular among fashion-forward trendsetters.
Oliver Peoples began in 1987 with the introduction of a retro-inspired eyewear collection created by designer
and optician Larry Leight. All eyewear is hand-crafted of the finest quality materials, in colors exclusive to
Oliver Peoples. Frames are manufactured in limited quantity and with deliberate anti-logo labeling so that
only people “in the know” will recognize them. Oliver Peoples is the eyewear choice for many Hollywood
elite and fashion photographers who appreciate its perfect combination of style and function.
Making its debut in 1917 and acquired by Luxottica in 1995, Persol is a living legend of “Made in Italy”