LensCrafters 2008 Annual Report Download - page 21

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eyewear. With its evocative name, signifying “for sun”, it is the proud heir to a culture of excellence and
craftsmanship, a perfect alchemy of aesthetics and technology. The irresistible appeal of timeless design
and high quality make the brand a veritable badge of distinction, one chosen by celebrities from show-
business and the worlds of art and design.
Created in 1985 and acquired by Luxottica in 1999, REVO is characterized by an innovative lens based on
a technology that NASA developed for satellite portholes, offering maximum protection against ultraviolet
and infrared light.
REVO eyewear is perfect for those needing perfect vision for outdoor sports or specific protection of the eyes.
Sferoflex joined Luxottica’s portfolio in 1981. It takes its name from the patented flexible hinge enabling
the temples to conform to the shape and size of the face, thus increasing the resilience of the frame itself
and ensuring perfect fit. With its classic design and instantly recognizable flexi-hinge, Sferoflex
prescription frames enjoy wide consensus in the optical sector and are designed for people demanding
reliability and top quality.
Launched in 1973 under the same name as the famous fashion magazine, the Vogue brand was acquired
by Luxottica in 1990.
Vogue models speak through their innovative designs, their dazzling variety of colors and frames and the
detailing on the temples that makes them highly coveted fashion accessories. The brand addresses a
predominantly female public, women who track the trends and love experimenting with new styles.
LICENSE BRANDS
Adrienne Vittadini launched her sportswear brand in 1979, drawing inspiration from travels, art and pop
culture to provide consumers with fresh and feminine styling appropriate for the office or more casual
settings. The Adrienne Vittadini optical and sun eyewear collections show the same inspiration, addressing
women with a sophisticated sense of style who love expressing themselves through fashion.
This product line targets successful professional women who place an emphasis on quality and image. The
license dates back to 2002.
Characterized by lightweight materials and a slender line, the Brooks Brothers collections reflect the
unique features of the style of this American brand. This is an affordable product line with classic style that
delivers functionality, lightness and high quality. The original license agreement was entered in 1992.
Under license since 1997, Bvlgari eyewear is distinguished by the high quality of its materials, attention to
detail and elegant design. This product line addresses a clientele who seek a distinctive and exclusive
product.
The Burberry license agreement was signed in 2005, with the launch of the first eyewear collection in
October 2006. This collection features the brand’s core values of form and function, innovation and the
essence of classic style.
BRAND PORTFOLIO |19 <