Kraft 2002 Annual Report Download - page 9

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Please find page 9 of the 2002 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Beyond its people, the most important assets a food company
has are its brands, and Kraft has the best in the food business.
In fact, we have dozens of the world’s most popular brands.
And whether it’s a local favorite or a global powerhouse,
each brand is built on a firm foundation of trust, quality and
convenience. It’s meeting those fundamental needs that drives
growth—and gives our broad portfolio of local favorites the
power to satisfy the world.
7
reach
global