Kraft 2002 Annual Report Download - page 27

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Optimize our portfolio by:
•Acquiring high-potential businesses to jump-start us in fast-growing categories
or countries and give us greater scale in existing ones.
•Divesting businesses that do not meet our growth or financial expectations.
Drive world-class productivity, quality and service by:
•Delivering annual productivity of 3.5% of cost of goods sold.
•Achieving ongoing annual synergy savings from the integration of Nabisco.
•Ensuring product quality and customer-service levels in all categories in all markets.
Build employee and organizational excellence by:
•Creating a winning work environment that values leadership development, diversity
and work/life balance.
•Meeting our responsibilities to the societies in which we live, work and market
our products.
As a result of these efforts, we expect that our volume growth will again
be around 3% in 2003.
As we close the books on 2002, we want to pay special recognition to Geoffrey C.
Bible, former Chairman of Kraft Foods, and William C. Webb, a former director of Kraft
Foods, both of whom retired in August. On behalf of the 109,000 Kraft employees
around the world, we thank Geoff and Bill for their inspiration and leadership. Their
guidance and expertise were a major force in the global success we enjoy today.
From all the people of Kraft over the last 100 years, we have inherited a company built
on trust—trust in our brands, our beliefs and the commitments we make. As we look
forward to 2003 and the next 100 years, our highest priority is to sustain that trust.
from left to right:
Louis C. Camilleri
Betsy D. Holden
Roger K. Deromedi
23
Louis C. Camilleri Betsy D. Holden Roger K. Deromedi
Chairman of the Board Co-CEO, Kraft Foods Inc. Co-CEO, Kraft Foods Inc.
Kraft Foods Inc. President & CEO President & CEO
Kraft Foods North America Kraft Foods International
February 28, 2003