Kraft 2002 Annual Report Download - page 4

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Please find page 4 of the 2002 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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people insight brands marketing customers efficiency integrity performance
LOCALknowledge
At Kraft, we believe we have the best people in the industry. They live
and work in countries around the world—seeing, hearing and tasting the
things that will help them drive growth. Through their insights, we see—
and meet—people’s needs for high-quality, convenient and nutritious
food. But we don’t let the best ideas just sit in one country. Through
global category and function councils, we share local knowledge and
build enterprise-wide understanding—so that the best people in the
business can grow the best business in the industry.