Kraft 2002 Annual Report Download - page 11

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Please find page 11 of the 2002 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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9
Over our 100-year history, we’ve had our share of advertising’s
most memorable moments, but that’s not enough anymore. To day,
successful food marketing is more than just selling products—it’s
about connecting with people in a personal way. We work hard to
offer the services people need—whether it’s our toll-free numbers,
health & wellness information or on-line meal planners—when and
where they need them. The 20 million monthly visitors who make
our U.S. websites No. 1 among food company sites tell us we’re
on target as well as on-line.
globalconnection