Kodak 2000 Annual Report Download - page 23

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22
Services and Media
Digital Film Mastering Technology Kodak technology lets filmmak-
ers convert motion pictures into high quality digital format, so they
can use the power of the computer to adjust the color, contrast,
and lighting of each scene, as well as create special effects. The
Coen Brothers’ “O Bro t h e r, Where Art Thou? ” is the first major
motion picture to use this process throughout. Working with
Cinesite (a Kodak subsidiary), the filmmakers gave the entire
movie a hand-painted look in keeping with the story ’s era. The
resulting Kodak Digital Intermediate enables film prints as well as
content for digital cinema, high definition television and other future
a p p l i c a t i o ns to be made from a single digital source.
Document Pre s e rvation Most of today’s digital images and docu-
ments will someday become unreadable, because of the finite life
expectancy of discs and tapes, and because they are created with
s o f t w a re or hard w a re that will one day become outmoded.
F o rt u n a t e l y, we have developed a simple, aff o rdable re m e d y :
Kodak Digital Pre s e rvation Solutions. You safely and secure l y
upload your documents to Kodak, where they will be re c o rded in a
highly compressed, but human readable, film-based medium. Of
course, you will have instant, secure access to your documents —
in digital or hard copy form — and so will future generations.