Hasbro 2006 Annual Report Download - page 6

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is built on helping families and loved ones establish deeper
connections through the joy of laughter and play. Consumers
love board games and our portfolio continues to lead the
market as evidenced by our success with the MONOPOLY
game. When you play a game, everyone wins! Games have
rewards that extend beyond playing time, such as learning,
family togetherness, fun, relaxation, and the thrill of winning! They’re
also a great value and an inexpensive way to entertain the entire family. THE GAME
OF LIFE – TWISTS & TURNS is a great example of core brand reinvention. Coming in
2007, it introduces a fun new play pattern that is all about choice, control
and consequences as players determine which path in life to take.
PLAYSKOOL is another example of our core brand success. With
80 years of brand heritage, PLAYSKOOL has strong
associations of trust and quality with moms and
dads, leading to an impressive 49% growth in
our preschool business in 2006. Several new
lines will be arriving on shelves in 2007,
including DREAMTOWN, an enchanting
system of role-play environments and accessories.
Over the last several years, we have been focused on
growing our girls’ business, and we have established a
strong strategic presence in this category by reintroducing
some of our most successful brands like MY LITTLE PONY.
Originally introduced in 1982, MY LITTLE
PONY continues to do well today.
LITTLEST PET SHOP, fi rst unveiled in 1993 and re-imagined in 2005, was one of
the hottest properties of 2006 and grew on a dollar basis more than any other
girls’ brand in the industry, according to NPD marketing data. BABY ALIVE,
another great classic from the ‘70s, also came back in 2006 – proving the
relevance and staying power of this brand. Part of our strategy is to take
a more holistic approach to our brands, while creating the most effective
and appropriate brand experience for our consumers. Our approach to
growing the TRANSFORMERS brand is an excellent example of this. The highly-
anticipated release of the new live-action TRANSFORMERS fi lm from DreamWorks
Pictures and Paramount Pictures will help drive our franchise to new levels.
Our great toy and game product line goes on sale June 2nd, and we have
also partnered with over 200 licensees worldwide to bring consumers
everything from video games to school supplies, sneakers and apparel.