Hasbro 2006 Annual Report Download - page 20

video game suppliers, consumer electronics companies and other businesses outside of the traditional toy and
game industry.
In addition to designing and developing products based on our own brands, we seek to fulfill consumer
preferences and interests by producing products based on popular entertainment properties developed by other
parties and licensed to us. The success of entertainment properties released theatrically for which we have a
license, such as MARVEL or STAR WARS related products, can significantly affect our revenues. If we
produce a line of products based on a movie or television series, the success of the movie or series has a
critical impact on the level of consumer interest in the associated products we are offering. In addition,
competition in our industry for access to entertainment properties can lessen our ability to secure, maintain,
and renew popular licenses to entertainment products on beneficial terms, if at all, and to attract and retain the
talented employees necessary to design, develop and market successful products based on these properties.
The loss of ownership rights granted pursuant to any of our licensing agreements could harm our business and
competitive position.
There is no guarantee that:
• Any of our current products or product lines will continue to be popular;
• Any property for which we have a significant license will achieve or sustain popularity;
• Any new products or product lines we introduce will be considered interesting to consumers and
achieve an adequate market acceptance;
• Any new product’s life cycle will be sufficient to permit us to profitably recover development,
manufacturing, marketing, royalties (including royalty advances and guarantees) and other costs of
producing and selling the product; or
• We will be able to manufacture, source and ship new or continuing products in a timely and cost-
effective basis to meet constantly changing consumer demands, a risk that is heightened by our
customers’ compressed shipping schedules and the seasonality of our business.
In developing new products and product lines, we have anticipated dates for the associated product
introductions. When we state that we will introduce, or anticipate introducing, a particular product or product
line at a certain time in the future those expectations are based on completing the associated development and
implementation work in accordance with our currently anticipated development schedule. Unforeseen delays or
difficulties in the development process, or significant increases in the planned cost of development, may cause
the introduction date for products to be later than anticipated or, in some situations, may cause a product
introduction to be discontinued. Similarly, the success of our products is often dependent on the timelines and
effectiveness of related advertising and media efforts. Television programming, movie and DVD releases,
comic book releases, and other media efforts are often critical in generating interest in our products. Not only
our efforts, but the efforts of third parties, heavily impact the launch dates and success of these media efforts.
When we say that products or brands will be supported by certain media releases, those statements are based
on our current plans and expectations. Unforeseen factors may delay these media releases or even lead to their
cancellation. Any delay or cancellation of planned product development work, introductions, or media support
may decrease the number of products we sell and harm our business.
Our business is seasonal and therefore our annual operating results will depend, in large part, on our
sales during the relatively brief holiday season. This seasonality is exacerbated as retailers become more
efficient in their control of inventory levels through quick response inventory management techniques.
Sales of our family entertainment products at retail are extremely seasonal, with a majority of retail sales
occurring during the period from September through December in anticipation of the holiday season, including
Christmas. This seasonality has increased over time, as retailers become more efficient in their control of
inventory levels through quick response inventory management techniques. These customers are timing their
orders so that they are being filled by suppliers, such as us, closer to the time of purchase by consumers. For
toys, games and other family entertainment products which we produce, a majority of retail sales occur in the
9