Hasbro 2006 Annual Report Download - page 13

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BATTLESHIP, GAME OF LIFE, SCRABBLE, CHUTES AND LADDERS, CANDY LAND, TROUBLE,
MOUSETRAP, OPERATION, HUNGRY HUNGRY HIPPOS, CONNECT FOUR, TWISTER, YAHTZEE,
JENGA, SIMON, CLUE, SORRY!, RISK, BOGGLE, and TRIVIAL PURSUIT, as well as a line of jigsaw
puzzles for children and adults, including BIG BEN and CROXLEY, as well as the PUZZ-3D line. WIZARDS
OF THE COAST offers a variety of successful trading card and roleplaying games, including MAGIC: THE
GATHERING and DUNGEONS & DRAGONS. We seek to keep our core brands relevant through sustained
marketing programs as well as by offering consumers new ways to experience them. In 2006, the Company
introduced MONOPOLY HERE & NOW, a modernized version of MONOPOLY that reflects contemporary
culture and landmarks. In 2007 we plan to continue this reinvention of MONOPOLY through the introduction
of several new related products including MONOPOLY TROPICAL TYCOON DVD game and the MONOP-
OLY HERE & NOW electronic banking game. Other core brand extensions expected for 2007 include a new
version of the GAME OF LIFE, TWISTS AND TURNS, as well as a new version of the OPERATION game,
OPERATION RESCUE KIT. In addition to our core brands strategy, we seek to develop new game concepts,
such as the 2006 introduction of COSMIC CATCH. In 2007, the Company plans to introduce a new line of
brain training games, which will include hand held electronics, card games, plug and play games and pocket-
sized games. In addition to more traditional game play, in the tween category, we plan to introduce NET JET,
a digital internet game system.
Our boys’ toys include a wide range of core properties such as G.I. JOE and TRANSFORMERS action
figures as well as entertainment-based licensed products based on popular movie and television characters,
such as STAR WARS and MARVEL toys and accessories. The boys’ toys category is increasingly competing
with video games as boys become more sophisticated in their evaluation of entertainment. In the action figure
area, a key part of our strategy focuses on the importance of reinforcing the storyline associated with these
products through the use of media-based entertainment. In 2007, the Company expects to have significant sales
of MARVEL and TRANSFORMERS products due to the anticipated major motion picture releases of
SPIDER-MAN 3 in May of 2007 and TRANSFORMERS in July of 2007. There are two other MARVEL
motion picture releases scheduled in 2007, GHOST RIDER and FANTASTIC FOUR: THE RISE OF THE
SILVER SURFER for which the Company will be offering products in 2007. In addition to marketing and
developing action figures for traditional play, the Company also develops and markets products designed for
collectors, which was a key component of the success of the STAR WARS brand in 2006. In 2007, in addition
to toys designed around the MARVEL and TRANSFORMERS motion picture releases, the Company will
offer products such as the MARVEL ORIGINS product line, designed for the collector market.
In our girls’ toys category, we seek to provide a traditional and wholesome play experience. Girls’ toys
include the MY LITTLE PONY, LITTLEST PET SHOP, FUR REAL FRIENDS and BABY ALIVE brands as
well as the EASY BAKE oven. In 2007, we will seek to continue the growth of the MY LITTLE PONY and
LITTLEST PET SHOP brands though innovative new lines, such as the PONYVILLE line and the TEENIEST
TINIEST PET line. The FUR REAL FRIENDS line combines plush toys with electronic innovation to provide
an interactive play experience.
Our preschool toys category encompasses a range of products for preschoolers in the various stages of
development, from infant to kindergarteners. Our preschool products include a portfolio of core brands
marketed primarily under the PLAYSKOOL trademark. The PLAYSKOOL line includes such well-known
products as MR. POTATO HEAD, WEEBLES, SIT ’N SPIN and GLOWORM, along with a successful line of
infant toys including STEP START WALK ’N RIDE, 2-IN-1 TUMMY TIME GYM and BUSY BALL
POPPER. In addition, starting in 2007, the PLAYSKOOL line will also include the TONKA line of trucks and
interactive toys and the PLAY-DOH brand. Through our AGES & STAGES system, we seek to provide
consumer friendly information that assists parents in understanding the developmental milestones their children
will encounter as well as the role each PLAYSKOOL product can play in helping children to achieve these
developmental milestones. In 2007, the Company plans to introduce the MADE FOR ME toy and gear line
that will allow parents to customize activities and features to suit a child’s developmental needs. Our preschool
toys focus on encouraging children to get active through the PLAYSKOOL KID MOTION line of indoor and
outdoor toys as well as seek to promote the use of the child’s imagination through products such as the PLAY-
DOH line of playsets and products such as DREAMTOWN, a system of role play environments and
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