Hasbro 2006 Annual Report Download - page 4

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Better Execution
In 2006 we continued to focus on execution. We combined
U.S. Toys, Games, Canada and Mexico into one cohesive
organization – the North American business unit. This has
allowed us to more effectively share best practices and
leverage resources and talent across our business. In addition,
we are now able to provide even better customer service by
combining our U.S. toy and game sales forces and aligning our
customer marketing and support services accordingly. Also, in
our games business we went from two separate centers of design
excellence (U.K. and U.S.) to one coordinated effort that has
improved our global design collaboration. Another exciting
way that we are improving our execution is “The Way To
Play” – our new brand management methodology. “The
Way to Play” will enable us to replicate core brand success
on a more consistent and global basis. This process will provide our
marketing teams with a comprehensive “playbook” of tools and resources
based on our own best practices, to help drive our brands going forward.
Innovation
Our strategy is not much different than it has been over the past several years – the
key to our success is our continued focus on innovation. Today, Hasbro is arguably the
most innovative toy and game company in the industry. We have been committed
to bringing to market great products that leverage the latest technologies through
our incredible portfolio of brands. In addition, we are creating new categories
through innovation inspired by consumer insights with a goal of providing a wide
variety of entertainment for the entire family. In 2006, we continued to add to our
world-class portfolio of brands with new innovative products in all of our consumer
categories. A great example of this was BUTTERSCOTCH MY FURREAL FRIENDS PONY. This
addition to our successful FURREAL FRIENDS brand was a breakthrough product
that delivered an amazing level of realism in a format that enabled little girls
to role-play as if they had a “real” pony. It impressed consumers, retailers and
industry veterans alike and was awarded two prestigious T.O.T.Y. (Toy of the
Year) Awards by the Toy Industry Association – one for “Best Girl Toy of the Year”
and the other for the “Most Innovative Toy of the Year.” In 2007, we will build on
our expertise in animatronics technology with SQUAWKERS McCAW, the next
best thing to having a real parrot. It speaks, responds to touch and even