Dollar General 2013 Annual Report Download - page 139

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
1. Basis of presentation and accounting policies (Continued)
though hedge accounting does not apply or the Company elects not to apply the hedge accounting
standards.
The Company’s derivative financial instruments, in the form of interest rate swaps at January 31,
2014, are related to variable interest rate risk exposures associated with the Company’s long-term debt
and were entered into in an effort to manage that risk. The counterparties to the Company’s derivative
agreements are all major international financial institutions. The Company continually monitors its
position and the credit ratings of its counterparties and does not anticipate nonperformance by the
counterparties.
Revenue and gain recognition
The Company recognizes retail sales in its stores at the time the customer takes possession of
merchandise. All sales are net of discounts and estimated returns and are presented net of taxes
assessed by governmental authorities that are imposed concurrent with those sales. The liability for
retail merchandise returns is based on the Company’s prior experience. The Company records gain
contingencies when realized.
The Company recognizes gift card sales revenue at the time of redemption. The liability for the
gift cards is established for the cash value at the time of purchase. The liability for outstanding gift
cards was approximately $4.3 million and $3.6 million at January 31, 2014 and February 1, 2013,
respectively, and is recorded in Accrued expenses and other liabilities. Through January 31, 2014, the
Company has not recorded any breakage income related to its gift card program.
Advertising costs
Advertising costs are expensed upon performance, ‘‘first showing’’ or distribution, and are reflected
in SG&A expenses net of earned cooperative advertising amounts provided by vendors which are
specific, incremental and otherwise qualifying expenses related to the promotion or sale of vendor
products for dollar amounts up to but not exceeding actual incremental costs. Advertising costs were
$70.5 million, $61.7 million and $50.4 million in 2013, 2012 and 2011, respectively. These costs primarily
include promotional circulars, targeted circulars supporting new stores, television and radio advertising,
in-store signage, and costs associated with the sponsorships of certain automobile racing activities.
Vendor funding for cooperative advertising offset reported expenses by $31.9 million, $23.6 million and
$20.8 million in 2013, 2012 and 2011, respectively.
Share-based payments
The Company recognizes compensation expense for share-based compensation based on the fair
value of the awards on the grant date. Forfeitures are estimated at the time of valuation and reduce
expense ratably over the vesting period. This estimate may be adjusted periodically based on the extent
to which actual forfeitures differ, or are expected to differ, from the prior estimate. The forfeiture rate
is the estimated percentage of options granted that are expected to be forfeited or canceled before
becoming fully vested. The Company bases this estimate on historical experience or estimates of future
trends, as applicable. An increase in the forfeiture rate will decrease compensation expense.
The fair value of each option grant is separately estimated and amortized into compensation
expense on a straight-line basis between the applicable grant date and each vesting date. The Company
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10-K