AT&T Wireless 2012 Annual Report Download - page 9

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AT&T Inc.
7
 As the mobile Internet changes the way
businesses operate, AT&T is leading the way. We
use our knowledge of customers’ businesses to
deliver customized mobile applications that provide
anytime, virtually anywhere access to content
and services. And because AT&T provides a highly
secure managed hosting environment, businesses
get end-to-end solutions that easily integrate with
existing applications, software and databases.
Consider global commercial real estate giant
Cushman & Wakefield. AT&T worked with C&W to
solve a key challenge: Brokers’ time in the office is
time away from clients. So AT&T developed a custom
app — CWmobile — to deliver highly secure mobile
access to the proprietary data brokers need to assist
with a sale or lease. Says Jim Underhill, C&W CEO for
the Americas: “CWmobile gives our professionals
the resources they need to deliver an exceptional
client experience that our competitors can’t match.”
Meanwhile, Michigan’s Department of Natural
Resources (DNR) wanted to encourage people to
explore the great outdoors. So AT&T app developers
collaborated with the DNR to learn what information
would be most helpful to Michiganders and visitors
to the state. AT&T used that input to create the
MI Camping and Recreation Locator app, which
provides mobile access to information on where
to camp, hike or cross-country ski in Michigan.
Tens of thousands of outdoor enthusiasts have
downloaded the app, and campsite reservations
have gone up substantially. “With AT&T’s help, we’re
using mobile technology to open up Michigan’s
amazing natural resources to even more people,”
says Keith Creagh, DNR director.
By the end of 2012, more than 54,000 customers were using
AT&T mobile business applications. AT&T and the state of
Michigan created the MI Camping and Recreation Locator app,
which gives one-click access to outdoor activities in Michigan.
LIVING MOBILE
Staying connected
while out and about