AT&T Wireless 2012 Annual Report Download - page 16

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AT&T Inc.
14
 As chief marketing officer for AT&T Business
Solutions, Michael Bowling understands what
AT&T’s 3.5 million business customers — from
multinational corporations to startups — want
from us … and the expanding role that mobility and
cloud-based solutions play in meeting their needs:
What trends are you seeing in what business
customers want? How is AT&T responding?
MICHAEL “Two big trends, from our vantage point,
are the rise of mobile-enabled businesses and the
shift toward virtualization as more companies adopt
the cloud, which lets them access computing and
storage on demand while reducing IT investment.
And we’re well positioned in both these areas.
“The two really go together. We’re intensely
focused on delivering mobile and cloud solutions
that help businesses become more efficient. We
embed cloud services in our highly secure, reliable
network and combine them with mobility and apps
to deliver ‘the mobile cloud’ — managed end to
end across our fixed and mobile networks. So we’re
able to deliver the benefits of the cloud — from
managing costs by scaling IT capacity up or down
as needed to quickly recovering when disaster
strikes — but with a difference.
“Think about what happens when a company
chooses an AT&T cloud solution. With the right
security measures, employees can access email
and apps on their mobile devices any time, from
nearly anywhere. The employees are more
productive … and that company becomes more
competitive while ensuring its data remains secure.
“And because we actively engage with other solution
developers and cloud vendors, we’re able to tailor
innovative, open solutions that operate seamlessly
across platforms.”
What industries can benefit from AT&T’s services?
MICHAEL “We’re integrating mobility and the cloud
to help transform whole industries like finance,
retail and manufacturing … but I’m especially
excited about the work we’re doing in healthcare.
Because we believe that technology and smart
networks can help create a healthier world, we
created our AT&T ForHealth practice group.
“We’re collaborating across the healthcare
industry to introduce innovative solutions that
improve quality of care and reduce costs, from
helping insurers and doctors remotely care for
patients with chronic diseases to providing more
secure and efficient access to medical records
and images. For example, we will soon roll out a
cloud-based service that lets healthcare providers
make virtual ‘house calls’ via a tablet. And that’s
just the beginning … it’s an exciting time for AT&T.”
OPEN FOR BUSINESS
The business at hand,
always at hand
74%
Percentage of business
applications expected to
be based in the cloud by 20172
$210B
Potential worldwide cloud
opportunity by 20163