AT&T Wireless 2012 Annual Report Download - page 10

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AT&T Inc.
8
LIVING MOBILE
Ready to pay?
“Put it on my mobile”
 As consumers increasingly embrace the
mobile life, teams across our company are
exploring new ways to put smarter applications
and seamless connectivity, literally, in the palms of
our hands. Jeff Ezell, vice president of consumer
product planning and research, AT&T Mobility, talks
about the future of mobile payments:
How will AT&T’s concept of mobile
payments work?
JEFF “Well, let’s say it’s date night, and on the way
to the movie, you stop for a bite at your favorite
restaurant. The show starts soon, so you eat quickly.
You take the bill to the register and reach for your …
smartphone. You open the mobile wallet on your
phone, and with a tap you’re paid up and out the door.
“At the theater, you check your mobile wallet to see
if there are any promotions. There’s an offer for
free popcorn if you buy a drink. You tap your phone
again, and now you’ve paid for the drink, gotten
your free popcorn and earned loyalty points.”
So how far off is this capability?
JEFF “It’s right around the corner. AT&T is part
of a joint venture that’s working to mobilize
and transform the way we pay for all kinds of
things. We’re working to obsolete plastic credit
cards and coupons and replace them with a
more secure, fully integrated system that’s
personalized, flexible and all mobile.
“This venture, Isis, is collaborating with credit
card companies, banks and merchants to create
a nationwide mobile payments platform. It’s a
simple-to-use system that lets you effortlessly
make payments, discover and redeem offers and
earn loyalty points. We have trials under way and
are planning to expand nationally.
“Today, you’d never go out without your
smartphone and your wallet. Soon, you can
leave home without your wallet!”
What’s the potential for AT&T?
JEFF “It’s a big opportunity. U.S. consumers
spend $4.2 trillion on 1.2 billion cards and
redeem 3 billion coupons each year. Isis gives
banks and advertisers a platform to reach
consumers and facilitate these transactions
on AT&T’s network and devices.
“And we see future opportunities to integrate
mobile payments into connected cars and
digital homes. So someday soon, rather than
digging for change in your glove box, you might
simply park at a connected meter and your car
would automatically add two hours to the clock.”