AT&T Wireless 2012 Annual Report Download - page 28

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Texting takes
a back seat
Since 2009, AT&T has led the fight against texting while driving
through our “It Can Wait” public awareness campaign. We’re
focused on educating the public — especially teens — on the
dangers of texting behind the wheel. Our goal? Make texting and
driving as unacceptable as drinking and driving.
AT&T took this effort to a whole new level in 2012, challenging all
Americans to join our 240,000 employees in making a lifelong
commitment to never text while driving. To date, the campaign
has inspired more than 1.2 million “No Text on Board” pledges.
We’re also collaborating with wireless device makers and app developers
to include preloaded, no-text-and-drive technology solutions on all the
devices we offer. And we introduced AT&T DriveMode, an app that, when
enabled and a vehicle is moving 25+ miles per hour, automatically sends
customizable auto-reply messages to incoming texts.
Now we’re taking “It Can Wait” to schools across the nation so that
students can take AT&T’s texting and driving virtual reality simulator
for a spin … and experience just how difficult it is to pay attention to
the road while texting. “You know it’s a bad idea to text and drive,”
says student Kenny Barrientos Parada. “But this is scary — it really
brings home the danger.”
WHERE WE CONNECT
AT&T Inc.
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