AT&T Wireless 2012 Annual Report Download - page 12

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Keeping the
crowd in
every game
AT&T’s innovative approach to wireless network management helps
our customers have a great experience … where they live, work and
play. To do that, we’re deploying multiple complementary network
technologies — small cells, distributed antenna systems (DAS) and Wi-Fi.
And in late 2012, we accelerated our push to make our wireless network
more dense — in a cost-efficient way. Through 2015, we plan to deploy more
than 40,000 small cells and more than 1,000 additional distributed antenna
systems across our network. This will improve network quality, enhance
spectrum efficiency and provide better wireless coverage inside buildings.
So more customers can update their social networks, send photos and access
their favorite apps … even in high-traffic areas like sports venues and airports.
By design, these solutions are largely seamless and invisible to customers.
But for AT&T the results are easy to see. For example, data and voice capacity
have more than doubled at sports venues with AT&T DAS — small antennas
integrated into the design of an arena or stadium.
Heinz Field, December 23, 2012: An AT&T DAS lets Pittsburgh Steelers fans use their smartphones to check
the scores of other games or update their fantasy football rosters … even surrounded by tens of thousands
of fellow members of the Steelers Nation.
LIVING MOBILE
AT&T Inc.
10