AT&T Wireless 2012 Annual Report Download - page 25

Download and view the complete annual report

Please find page 25 of the 2012 AT&T Wireless annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

AT&T Inc.
23
FUTURE FIRST
Fast Pitch
in action
 AT&T is on a mission: Transform how we innovate. And collaboration is the unifying
theme of our innovation mindset. By working together — with our colleagues and with
innovators outside AT&T — we’re not only developing new solutions … we’re doing it faster
than ever. Consider the process we call Fast Pitch:
Self-optimizing network
In a Fast Pitch session at AT&T Foundry®
in Israel, Intucell pitched an idea for a
self-optimizing network (SON), which
detects wireless network overloads and
automatically shifts traffic to cell towers
with more capacity. After Intucell pitched
the idea for SON, we moved the project
into the AT&T Foundry®
. Within a month
we were testing prototypes. Today we’re
deploying SON across AT&T’s network.
Based on network data, SON helps us
efficiently manage traffic and improves
the customer experience by reducing
dropped calls by 10 percent.
Outside startups
present new ideas
to AT&T leadership in
12-minute pitches
3x
The time from idea to launch?
As much as 3x faster …
or in as little as 12 weeks
AT&T fast tracks
the most promising
concepts and provides
development resources
U-verse Video Bill
In another Fast Pitch session, video
software startup SundaySky introduced a
way to offer customers personalized videos
explaining their bills. Today, we’re providing
AT&T U-verse customers with a Video Bill for
the first two months of service and any time
they change plans. Feedback is positive —
85 percent of U-verse customers who have
used Video Bill tell us it’s helpful — and we’re
getting fewer billing-related calls. That’s
a big win. So we’re expanding Video Bill to
our wireless customers — a first in the U.S.
wireless industry.