AT&T Wireless 2012 Annual Report Download - page 15

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AT&T Inc.
13
 After opening in 1984, Rosa Mexicano
won acclaim for bringing a fresh twist on
Mexican cuisine to Manhattan.
But as Rosa Mexicano expanded to nearly
1,600 employees at 16 locations in the
United States and Central America, handling
credit card transactions, managing inventory
and sharing information with its employees
became a challenge. Raymond Fischer, Rosa
Mexicano’s vice president of real estate and
development, recognized the need to create a
communications infrastructure.
“I realized that if I could bring some order to the
chaos, we could lower operating cost and more
easily share important information with our
restaurants,” he says.
Today, Rosa Mexicano uses integrated voice and
Internet services from AT&T, including at locations
far from its New York City HQ — all working together
for a stable, easily scalable communications
platform for all of its restaurants.
And the addition of AT&T voice, Web and
videoconferencing services helps existing
restaurants work more collaboratively while
supporting the planning, construction and launch
of new locations. With AT&T’s integrated solution,
Rosa Mexicano’s productivity has improved, and
the company has reduced communications costs
by 40 percent.
“AT&T made it clear that they didn’t want to just sell
us something,” Cory Bronson, vice president of
marketing for Rosa Mexicano, says. “They wanted to
work with us to make our business more successful.
And they have.”
OPEN FOR BUSINESS
Helping out
en la cocina