2K Sports 2008 Annual Report Download - page 12

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and ten titles for PS2. Information concerning the global installed base for prior generation, current
generation and handheld platforms for 2004 through 2012 is as follows:
Global Installed Base of Hardware
Platforms (millions of units) 2004 2005 2006 2007 2008E 2009E 2010E 2011E 2012E
Prior generation(1) 51.8 62.7 91.7 101.0 106.0 109.0 110.1 110.1 110.1
Current generation(2) — 1.1 11.3 40.9 80.9 118.4 146.5 163.0 172.2
Handheld(3) 1.3 13.3 49.6 87.1 123.7 149.0 161.8 165.3 167.1
(1) Prior generation includes only PS2
(2) Current generation includes PS3, Xbox 360 and Wii
(3) Handheld includes PSP and DS
Source: International Development Group, November 2008
Revenue in our distribution segment is derived from the sale of third party software titles, accessories and
hardware in North America. Operating margins in our distribution business depend in large part on the
mix of software and hardware sales, with software sales generally yielding higher margins than hardware.
We have focused on improving margins in our distribution business. In 2008, we sold certain assets of our
distribution segment pertaining to the warehouse management, processing and value-added service
operations of our distribution facility to Ditan Distribution LLC (‘‘Ditan’’), a logistics management
solutions provider. In addition, we agreed to outsource the pick, pack, ship and warehousing functions for
our publishing and distribution businesses to Ditan. We believe this will allow Jack of All Games to better
focus on purchasing, sales and service for their customers.
We were incorporated under the laws of the State of Delaware in 1993 and are headquartered in New
York, New York with approximately 2,100 employees globally. Our telephone number is (646) 536-2842
and our website address is www.take2games.com. We make all of our filings with the Securities and
Exchange Commission (‘‘SEC’’) available free of charge on our website under the caption ‘‘Corporate—
Corporate Overview—SEC Filings.’’ Included in these filings are our annual reports on Form 10-K,
quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports, which are
available as soon as reasonably practicable after we electronically file or furnish such materials with the
SEC pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934.
Our website and the information contained therein or connected thereto are not intended to be
incorporated into this Annual Report on Form 10-K. You may also obtain copies of our reports without
charge by writing to:
Take-Two Interactive Software, Inc.
622 Broadway
New York, NY 10012
Attn: Investor Relations
You may read and copy any document we file with the SEC at the SEC’s public reference room at 100 F
Street, NE, Room 1580, Washington, DC 20549. Please call the SEC at 1-800-SEC-0330 for information on
the public reference room. The SEC maintains a website that contains annual, quarterly and current
reports, proxy and information statements and other information that issuers (including the Company) file
electronically with the SEC. The SEC’s website is www.sec.gov.
Strategy
Overview. We endeavor to be the most creative, innovative and efficient company in our industry. Our
strategy is to capitalize on the growth of the interactive entertainment market, particularly the expanding
demographics of video game players, and focus on creating premium quality games and successful
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