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4
PART I
ITEM 1. BUSINESS
Our Company
NVIDIA is dedicated to advancing visual computing. We enable individuals to interact with digital ideas, data and
entertainment with an ease and efficiency unmatched by any other communication medium.
Our business model has three elements: creating NVIDIA-branded products and services, offering our processors to
original equipment manufacturers, or OEMs, and licensing our intellectual property. NVIDIA-branded products and services
are visual computing platforms that address four large markets: Gaming, Enterprise, High Performance Computing (HPC)
& Cloud, and Automotive.
From our inception, we have been known for bringing computer information to life through computer graphics. Our
invention of the GPU introduced the world to the power of programmable graphics. Our subsequent invention of CUDA
has enabled the massively parallel processing capabilities of GPUs to be harnessed to accelerate general purpose computing.
We have invested more than $10 billion in research and development since our inception, yielding some 7,000 patent assets,
including inventions essential to modern computing.
NVIDIA GPUs are chosen by gamers to enjoy immersive, beautiful fantasy worlds. They are used by professional
designers to create visual effects in movies and design products ranging from soft drink bottles to commercial aircraft. And
they are used by scientists and researchers to accelerate a wide range of important applications, from simulations of viruses
to deep learning and global oil exploration.
GPUs, the engines of visual computing, are among the world's most complex processors. Our GPU product brands
aimed at specialized markets include GeForce for gamers; Quadro for designers; Tesla for researchers, deep learning and
big-data analysts; and GRID for cloud-based visual computing users.
We also integrate our GPUs into tiny mobile chips called system-on-a-chip (SOC) processors, which power tablets,
and automotive infotainment and safety systems. Our Tegra brand integrates an entire computer onto a single chip,
incorporating GPUs and multi-core CPUs with audio, video and input/output capabilities. They can also be integrated with
baseband processors to add voice and data communication. Tegra conserves power while delivering state-of-the-art graphics
and multimedia processing.
Headquartered in Santa Clara, California, NVIDIA was incorporated in California in April 1993 and reincorporated in
Delaware in April 1998.
Our Businesses
Our two reporting segments - GPU and Tegra Processor - are based on a single underlying graphics architecture. From
our proprietary processors, we have created platforms that address four large markets where our visual computing expertise
is critically important: Gaming, Enterprise, HPC & Cloud, and Automotive.